Challenge

Kingfisher is Europe’s leading DIY Retailer, with a portfolio of over 32,000 products. Kingfisher had planned a major brand launch across 4,800 products but required bold and consistent new pack design across all these skus in just 8 weeks.

What we did

To deliver all of the artworks for the new design in the timeframe required, we turned to our e-volve artwork automation tool to produce and deliver these projects.

We created a master template for each product group / pack type from an approved design. The designs were complex, using multiple images, icons and complex pack copy. The templates were then used to auto-build over 4,800 artworks across 3 categories and 20 product ranges.

Results

• 80% time saving compared to conventional artwork
• 65% cost saving compared to conventional artwork
• Artworks produced at a rate of 3.5 per minute