Flora had undergone a brand refresh, repositioning itself as a plant-based alternative with sustainability at its core. The new bold, confident identity was designed to appeal to dairy-lovers seeking small, no-compromise steps towards a greener lifestyle. The challenge was to adapt and roll out the refreshed packaging across multiple global markets while ensuring flawless brand consistency.
Our packaging agency adapted Flora’s new identity to six distinct global brand portfolios, covering over XX markets and XX languages. The work spanned eight different pack formats, including spreads, blocks, creams, and upcoming new product developments (NPD). Our creative and technical teams collaborated to deliver over 150+ unique pack designs, ensuring a flawless rollout from design adaptation to print-ready artwork.
Maintaining consistency was essential. We managed intricate colour palettes and paper-texture backgrounds across six different substrates and multiple print methods – balancing the need for local adaptation with global brand integrity.
We worked with local markets and printers to ensure the “Picasso” brand lock-up – central to the new design – was executed perfectly, guaranteeing Flora’s bold identity remained recognisable worldwide.
We developed comprehensive brand guidelines to serve as a blueprint for ongoing global adaptations, providing clear instructions on maintaining the new identity’s integrity and empowering teams across markets to protect and evolve the brand with confidence.
In four months, we delivered over 300+ production-ready files, ensuring maximum impact for Flora’s global launch. To safeguard long-term brand consistency, we created comprehensive brand guidelines – empowering future adaptations while maintaining the integrity of Flora’s new identity.
As a specialist in branding and packaging design, we ensured Flora’s transition was seamless, supporting its mission as a plant-based leader. Our expertise in food packaging design allowed us to bring the brand’s vision to life while maintaining sustainability and appeal to dairy-lovers.
As a specialist in branding and packaging design, we ensured Flora’s transition was seamless, supporting its mission as a plant-based leader. Our expertise in food packaging design allowed us to bring the brand’s vision to life while maintaining sustainability and appeal to dairy-lovers.
Sun Branding’s expertise in brand and adaptive packaging design was instrumental in ensuring our refreshed identity translated perfectly across global markets. Their meticulous attention to detail and commitment to brand integrity made this transition seamless.
As a trusted packaging design specialist, we work with global brands, providing cutting-edge solutions as a top-tier packaging agency. Our expertise as a branding agency ensures that every brand we work with maintains consistency and impact in every market.
