Challenge

To shift the brand from Mighty Pea to Mighty.

Led by ambitious founders Tom and Nick, the brand had grown beyond pea-based products, so it was time for a refresh to attract both current dairy and dairy alternative consumers, in an increasingly crowded sector.

What we did

The products are delicious and better for the planet, full stop. This design communicates this positivity, combined with reassuring dairy category codes, converting curious, but nervous, dairy users who want to make a small change towards sustainability, without compromise.

Results

The strength of the branding delivered immediate national listings in Sainsbury’s, Wholefoods, Holland & Barrett and Marks & Spencer when it launched. The refreshed brand is now present across all major UK grocers and growing internationally with listings across Europe.