When your consumers are demanding same day/next day delivery the need to get your product to market reliably fast is more critical than ever and yet external forces are making this ultra-challenging. Digital transformation, inflation and spiralling energy prices are making life ever more challenging for brands and retailers.
It’s all pretty scary and not everyone will make it through, but there are ways to help take the pressure off and as packaging experts we focus on helping our clients improve their speed to market and save money on their packaging.
With increasing demand to get product to market quicker. A product that is six months late to market, earns 33% less profit over five years according to a classic study by McKinsey.