Thinking

Nostalgia in a White Musk bottle: The rise and fall of The Body Shop

Missed opportunity for a retro revival

Embracing new horizons

My transition from client-side to agency-side

Strategic insourcing: Why top companies are switching for success

How integrated teams can boost brand performance

Inside the mind of a creative

An unspoken truth of the inner battle for creativity

Navigating the fear of global packaging legislation and compliance

Taking a structured approach

Keeping it real!

Developing brand connections using real-world storytelling

Unmasking dishonest food labelling

The consequences of mislabelled products and the fight for consumer safety

Unwrapping the Future: Top Packaging Design Trends for 2024/2025

How today’s design trends are shaping tomorrow’s packaging: from Nostalgic Vibes to AI Magic

What lies ahead for Private Brand?

Taking customer loyalty to the next level

The power of Marginal Gains

Dream big by starting small!

Packaging nostalgia; are we going full circle?

Top 5 nostalgic packaging solutions worth considering today

Creative Jury verdict on Lyle’s Syrup rebrand

Creative debate around the heritage brand refresh