Thoughts

Reflecting on 2024: Meet our new Brand Catalysts

Creating brilliant brand packaging

Looking ahead: Packaging design trends for 2025 

What’s next for packaging design

What’s next for high protein packaging design?

Packaging design trends for dairy NPD

Designing for the Third Agers

How to appeal to this misrepresented generation

Why don’t brands listen to Gen Z’s interest in packaging?

A growing demand for sustainable packaging

Rebuilding trust in the food industry

How brands and retailers can restore consumer confidence

If it doesn’t scare you now, it won’t scare your competitors later

Exploring disruption, AI personas, and the power of creativity

Sustainable Packaging: Lead, follow, or join the crowd?

What are you going to do?

Third agers’ are not an afterthought

Why it’s time for designers to stop patronising the older generation

Nostalgia in a White Musk bottle: The rise and fall of The Body Shop

Missed opportunity for a retro revival

Embracing new horizons

My transition from client-side to agency-side

Strategic insourcing: Why top companies are switching for success

How integrated teams can boost brand performance