Thoughts

From Apprentice to Account Manager

Getting to know Elise Singh

Sun Branding renews partnership with Prolific North for 2025

Joining eight other leading companies in the North

From raw data to actionable insights

5 stages of modern data architecture explained

Creative Jury verdict on Manomasa

Creative debate around the bold rebranding of the artisan snack

Reflecting on 2024: Meet our new Brand Catalysts

Creating brilliant brand packaging

Looking ahead: Packaging design trends for 2025 

What’s next for packaging design

What’s next for high protein packaging design?

Packaging design trends for dairy NPD

Designing for the Third Agers

How to appeal to this misrepresented generation

Why don’t brands listen to Gen Z’s interest in packaging?

A growing demand for sustainable packaging

Rebuilding trust in the food industry

How brands and retailers can restore consumer confidence

If it doesn’t scare you now, it won’t scare your competitors later

Exploring disruption, AI personas, and the power of creativity

Sustainable Packaging: Lead, follow, or join the crowd?

What are you going to do?