Setting the standard for packaging regulatory excellence

We’re proud to celebrate one of our own, Rebecca Cusworth, who has been named a finalist in two categories of the Women in Packaging Excellence Awards: Packaging Operations Excellence and Quality Assurance Excellence.

Rebecca Cusworth has championed all things legal from a food and non-food packaging copy perspective. With BSc and MSc qualifications in Applied Science, Consumer Law, Food Technology, and Food Law, today, she heads up the Legal division as Regulatory Account Director at Sun Branding.

Rebecca plays a pivotal role in managing regulatory compliance for major retailers and brands across the UK, EU, and US, including, Morrisons, Aldi, Ocado, Whole Foods Market, Tropicana Brands Group, and Musgrave Group.

In 2024 alone, Rebecca and her team, oversaw the legal approval of more than 4,000 artworks and 2,000 pack copies for one of the big four. These numbers reflect more than just scale, but the unwavering commitment to quality control and efficiency that Rebecca brings to Sun.

Rebecca’s strategic input and comprehensive approach has been instrumental in several client wins, including Ocado, A G Barr and Bubbleology in March 2025 alone, providing legal labelling advisory support across food and non-food categories. Her ability to translate complex regulatory language into clear, actionable guidance, ensures every pack meets legal standards and consumer expectations, particularly regarding Nutrition and Health Claims legislation.

Rebecca’s strong leadership has helped us transform how packaging compliance is managed. In the past year, her team has:

• Delivered 80 legislative training courses to clients and suppliers
• Embedded automated compliance checks before reaching artwork stage
• Supported creative teams with clear legal guidelines for both compliance and innovation

Under her guidance, legal review timelines have significantly decreased, helping our clients reduce time-to-market without compromising on quality.

During the pandemic, her advisory support on distance selling for essential goods helped businesses adapt quickly and responsibly. She also works closely with educating Primary Authorities to support consistent interpretation of packaging laws across the UK.

We’re thrilled to see Rebecca’s contributions recognised by the Women in Packaging Excellence Awards. Her nomination in two categories is a testament to the impact she makes every day, not only at Sun Branding, but across the industry.

Wish her luck!