Revolutionising brand success: Why insourcing beats outsourcing in graphics production
In today’s fast-paced markets, brands face unprecedented demands for speed, cost efficiency, and innovation. The traditional response? Outsourcing to lower-cost regions. But at Sun, we’ve flipped the script—insourcing is our strategy, with better margins for us and appealing pricing for our clients and here’s why it should be yours.
There remains a stigma that outsourcing means low quality, it’s simply not true.
Insourcing: A strategy born of necessity and crafted for excellence
Gone are the days when outsourcing to distant teams was the best path to cutting costs. Our approach at Sun—insourcing—integrates our graphics production teams in India seamlessly into our operations. They aren’t just suppliers; they are integral members of the Sun Branding family. This isn’t just about cost—it’s about value.
The Sun difference: All studios, same quality, no compromise
Let’s go back ten to fifteen years, and the immediate response to reducing labour cost was to look to emerging countries where staffing was simply much cheaper and where there was enough of an infrastructure to create network connections and communication platforms to make it work.
Our teams in Chennai and Bengaluru are not third-party entities; they are the heart of our operations. They use the same tools, follow the same training, and are driven by the same mission as any colleague at our UK headquarters. This consistency ensures that the output matches our high standards—every time across every studio.
At Sun we don’t out-source graphics production. We in-source.
Real Results, Real Time
Our model isn’t just theoretical. It’s a reality that enhances our agility and reduces overheads, allowing us to pass on these benefits to all our clients. With our India studios in Chennai and Bengalaru combined with our UK and US studios, we can operate 24/6, and our delivery speeds are unmatched, proving that high quality and lower costs can go hand in hand.
Culture and connection: More than just work
Let’s be frank – many others have failed because they adopted a purely “tell and do” mentality and treated their 3rd party suppliers (those they outsourced to) simply as that – suppliers.
When I visited our teams in India, the connection was instant. All colleagues, (now over 170 strong), are as much a part of Sun Branding as anyone in our business, with over 17% of India based colleagues having more than 10 years service with us, testament to the integration and long-term satisfaction they have working as part of Sun Branding.
Our commitment extends beyond work too – we celebrate local customs, holidays and festivals, and strive create an environment where every voice is heard and valued across all continents.
Why Insourcing? Because quality and loyalty simply can’t be outsourced.
We invite clients to visit our teams and see the difference firsthand. Our clients can meet our teams and see that colleagues follow the same training, adopt the same processes and procedures, use all the same kit, software and our proprietary systems.
Clients meet passionate, positive, highly skilled individuals; most of whom have taken the higher education path through University and college.
And many clients have, and the feedback has been overwhelmingly positive. There is a real sense of togetherness even though we are 5,000 miles apart. Proving that insourcing works and allows for better control, greater loyalty, and, importantly, no compromise on quality.
Choose better, Choose insourcing
The choice is clear for us. If you’re tired of the outsourcing runaround and are ready for a partnership that elevates your brand and adds value, let’s talk. Discover how our insourcing solution can bring your brand the impact, consistency, and efficiency it deserves, and deliver savings too.
Find out more about how we could help your brand grow through brilliant brand packaging – be that through creative brand impact, brand consistency, increased speed or reduced cost to market – or a combination of a few of these – just give us a shout.